Marketing That Sparks Measurable Growth

Smart, scalable marketing strategy for growing small and mid-sized businesses—without the cost or complexity of a full in-house team.

About Us

You’re great at what you do—your marketing should be too.
At Signal & Spark, we help small and mid-sized businesses accelerate revenue through data-driven, brand-forward marketing. With decades of combined experience inB2B, B2C/DTC and eCommerce marketing, we act as your fractional marketing department—driving growth without the cost of a full in-house team.

Whether you're struggling to stand out in a crowded market or need to turn visibility into leads, we’re here to help you connect the dots between awareness and action.

Who We Help

We work with SMBs who are ready to grow, including:

  • Professional service firms (legal, accounting, consulting)

  • Regional eCommerce and specialty brands

  • Real estate and education providers

  • Specialty manufacturers and home services

What We Do

Brand Growth & Positioning

Build a brand that gets noticed and remembered. From messaging and SEO to content and social, we help your business show up with clarity and purpose.

  • Brand messaging and storytelling

  • Website and social media audits

  • Local SEO & online reputation and brand awareness building

  • Content marketing strategy and management

  • Social media content and calendar development

  • Social channel recommendations and ongoing management

Demand Generation

Turn visibility into revenue. We create and manage campaigns that drive traffic, generate leads, and grow your customer base.

  • SEO and SEM campaign development and management

  • Email and lifecycle marketing (lead nurture, win-back, retention)

  • Lead generation and eCommerce growth campaigns

  • Promotional campaign development and management

Analytics & Optimization

Make smarter marketing decisions. We help you track, analyze, and optimize everything you do—from campaign ROI to conversion rates and KPIs.

  • Google Analytics 4 and Tag Manager setup

  • Website KPI reporting dashboards

  • Conversion rate optimization (CRO) and funnel analysis

  • Campaign tracking dashboards with ROI insights

  • SEO analytics and optimization

Fractional Marketing Leadership

Need strategic oversight but not ready to hire a full team? We offer part-time leadership to align your marketing with business goals—and deliver results.

  • Strategic marketing plan creation

  • KPI development and team/vendor oversight

    Hands-on campaign leadership for SMBs without a full marketing team

Why Work With Us

Let us bring our hands-on, national-level experience to your business

  • Transparent, data-driven approach

  • Proven results—campaigns we’ve led have delivered triple-digit ROAS, 10%+ YoY growth and millions in incremental revenue

  • Scalable support and hands-on partnership—we don’t just advise, we execute

Ready to Spark Growth?

Let’s talk about how we can help you build a smarter, stronger marketing foundation—and drive results that matter. Contact us to get your FREE marketing audit* today!

Contact Us